Foundation Bar

Arms Race Nutrition, a brand with strong ethics of old school dedication and modern science, is also a brand with a solid and firm foundation on originality. This was the inspiration behind the FOUNDATION Bar!

Julian, a lover of high quality and delicious protein is also a connoisseur of kid’s cereal favorites that he has enjoyed since childhood. Combining these two loves, he will commonly pour his protein shake over top of his bowl of cereal to have a high protein and delicious meal he can enjoy while watching Saturday morning cartoons or before hitting the gym.

However, as a business owner, father, and husband, sometimes sitting down with a bowl is not in the cards so we set out to create the most delicious handheld version of that experience.

The FOUNDATION BAR is a convenient, delcious, and macro-friendly whole food cereal bar that is nostalgic of those cereal bowl favorites that you can now enjoy anywhere. With three different types of protein (whey, pea, and collagen peptides) enrobed in a sweet and decadent milk-like coating, you’ll get a texture similar to that amazing crunch of your favorite childhood cereal followed by the sweet flavor of the creamy milk it soaks up.

One thing is for certain however, you wont need a spoon for these!