Joe Vitacco

About Joe

I’m a proud husband and father of two amazing girls who completely changed my perspective on life. Becoming a dad gave me purpose, but it was after my second daughter was born in 2014 that something really clicked. I knew I didn’t just want to be there for my family — I wanted to be strong, healthy, and present for them for the long haul. That was the moment I decided to take my health and fitness seriously.

Weight had been a struggle for me my entire life. I battled inconsistency, motivation, and the ups and downs that come with trying to figure it out on your own. But instead of letting that define me, I used it as fuel. Over time, fitness became more than just a goal — it became part of who I am and how I show up for my family every day.

Several years ago, I found Julian Smith and his team through The Daily Pump and the Clifford Lenox brand, and it was a game changer. Their message, mindset, and work ethic resonated with me. I started using Arms Race products back in its infancy and have been hooked ever since. It wasn’t just about supplements — it was about being part of a culture built on discipline, growth, and earning everything you get.

Today, I’m still striving to improve every day — as a man, a husband, a father, and an athlete. Fitness isn’t just something I do; it’s a commitment to being better than I was yesterday and setting the example my daughters can look up to.